Analyzing Fast Casual Sector Share Trends for 2026

According to , 93% of global travelers say they wish to make more sustainable options when traveling, and 69% want to leave locations better than when they got here. Tourists are typically also happy to pay more to remain at sustainable hotels. And as the need for environmentally friendly practices is significantly acknowledged and acted on, those at the leading edge are currently taking it a step further.

• Markus Venzin, CEO EHL Group Where sustainability measures success by what is reduced or prevented less carbon, less water, less waste regrowth, in contrast, concentrates on producing a positive impact. Rather of simply balancing out damage, regenerative hospitality intends to develop brand-new value not just for its visitors but for its entire surroundings.

The hospitality market can add to regrowth in various ways: by replanting mangroves, producing biodiversity, supporting regional environmental groups, or teaming up with local environmental efforts to develop meaningful guest experiences. by using spaces to regional groups, producing a hub where locals can meet, or welcoming local artists to perform. by training and working with residents, or working with regional vendors.

For brand differentiation. The foodservice industry is uniquely positioned to favorably affect social and natural environments, customer health, and the economy as it touches so many lives every day.

On top of that, they can react to the growing need for food that is not simply pleasing but likewise helpful of visitors' personal and the world's well-being. Embracing a more regenerative method is often viewed as costly and reserved for specific niche, premium brands. EHL Teacher and author of a recent EHL study around the topic, Dr.

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He also worries that sustainable food practices can provide hospitality companies of all sizes an one-upmanship by "opening new earnings streams, enhancing effectiveness, and winning sustainability-minded clients." At the exact same time, it is necessary to acknowledge that embracing regrowth or sustainability practices isn't always easy, specifically for smaller organizations. There needs to be "a balance in between immediate operational needs and long-lasting environmental objectives, placing sustainability not just as an ethical necessary but likewise as a chauffeur of competitiveness and durability in the developing foodservice landscape," as Dr Martin-Ross says.

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Strictly specified metrics have not yet been developed. The success of regeneration ends up being visible in more biodiverse landscapes, nature repair, cultural preservation, increased favorable community engagement, and experiences that increase the wellness of both visitors and hosts. Hospitality companies can capitalize on this trend in several ways: By providing their own experiences (e.g., quiz nights at a cafe) By partnering with regional experience suppliers (e.g., a B&B welcoming a chef to use its visitors a cooking workshop) By producing experiences for and with other markets.

a fashion brand name partnering with a hospitality company to open its own cafe) Experiences have actually always been a fundamental part of the hospitality sector, and while hospitality companies have actually continued to establish the guest experience, we likewise see an increase in visitor expectations. "Immersive experiences have actually ended up being so essential and popular because the expectations of our guests and travelers from all over the world have ended up being much more sophisticated in the last few years," says Christoph Hoffmann, EHL IAB Member and Founder of 25hours Hotels and Swimsuit Island & Mountain Hotels.

Valentina Clergue likewise keeps in mind a shift from more passive to more transformative and immersive experiences. Some strategies hospitality organizations can use to create immersive experiences include: "Engaging the senses is key when producing memorable experiences.

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Strictly defined metrics have not yet been established. The success of regrowth becomes noticeable in more biodiverse landscapes, nature restoration, cultural conservation, increased favorable neighborhood engagement, and experiences that increase the well-being of both visitors and hosts. Customers' desire for experiences remains strong in 2026. revealed that couples increasingly pick memorable experiences over material presents.

Hilton's 2025 Trends report states that a person in four tourists planned to look for out distinct experiences in 2025. Hospitality companies can capitalize on this pattern in numerous ways: By using their own experiences (e.g., test nights at a coffee shop) By partnering with local experience providers (e.g., a B&B welcoming a chef to use its guests a cooking workshop) By producing experiences for and with other industries.

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a style brand name partnering with a hospitality organization to open its own coffee shop) Experiences have constantly been a fundamental part of the hospitality sector, and while hospitality companies have actually continued to establish the guest experience, we likewise see an increase in guest expectations. "Immersive experiences have ended up being so essential and popular since the expectations of our visitors and travelers from all over the world have ended up being a lot more sophisticated in the last few years," says Christoph Hoffmann, EHL IAB Member and Creator of 25hours Hotels and Swimsuit Island & Mountain Hotels.

Analyzing Fast Casual Sector Growth Data for 2026

Valentina Clergue also keeps in mind a shift from more passive to more transformative and immersive experiences. Some methods hospitality organizations can utilize to produce immersive experiences include: "Engaging the senses is essential when developing remarkable experiences.